My first summer job was at a chaotic ice cream shop. Long lines out the door, annoyed customers, and confusion behind the counter. I couldn’t stop thinking: there must be a better way.
That thought shaped the next 25 years of my career in operations and customer experience. I led product and customer journey work at Angi and Ask Applications (both IAC companies), relaunched the brand at Tatum, and led account strategy at XO Group.
In October 2022, I founded Intwinely to help growing organizations find that better way.
Organizations stall when they lose touch with the people who matter most: their employees and their customers. Small, steady improvements keep you moving, inside and out.
There are many types of customers. I look at your team’s experience the same way I look at your clients.
Voice plus data. I put what people tell me next to what the numbers show, and look for the gap.
People before structure. Trust and buy-in come first. Then systems, at a pace your team can handle.
Fixes that last. I build habits and rhythms that keep working after I step back.
Clarity. We tell you what we see, plainly, even when it’s hard to hear. And we own our part.
Connection. Your employees are customers too. When your people are heard, your customers feel it. We also give back to the communities we work in.
Momentum. Small, steady fixes beat big plans that sit on a shelf. We measure what changes, so you can see it.